I worked for one of the world's most consumer research heavy companies for 24 years, Procter & Gamble, so my saying this might surprise you: the consumer isn't … [Read more...]
Patagonia Has Only 4 Percent Employee Turnover Because They Value This 1 Thing So Much
Look beneath the quirkiness of Patagonia and you'll find a powerful driver of employee loyalty
Given we are in the midst of the Great Talent Wars, any insight on employee retention is like gold. And when we see companies like Patagonia posting an incredible 4 … [Read more...]
Remembering This 1 Rule Could Have Saved Nike a Shoe Debacle and PR Nightmare
All kinds of brands have been taking shots at the beleaguered footwear giant, adding insult to Zion Williamson's injury.
It happened in the blink of an eye a few weeks back. A huge television audience--and fans paying an average $2,600 dollars per ticket, only slightly less than tickets to the Super … [Read more...]
