In collaboration with Adam Pepka
If you’ve just started a new business, you may be looking for ways to increase brand awareness. When it comes to a new product or service, it’s important to get them out there, so that your potential consumers or even current clients know what’s being offered.
Do you want to create better brand awareness or highlight services you offer? Take a look at these innovative ways to get your brand message out there:
Share company flair
This idea may take you back to the film “Office Space.” However, company flair can be a great way to get your brand noticed. It doesn’t have to be something super obvious or cheesy either. Whether you provide your team with custom PopSockets that highlight something unique about your brand or you offer free koozies or popular items at a local event or conference, cool company flair can go far in getting people interested in your brand—especially if it’s a service or product they could use!
Wrap a car or two
While this may require you investing in hiring a person to wrap their car with your brand or logo or it can mean you doing it to your own vehicle, when you have a moving advertisement, you can be sure that many people will end up seeing your brand all over town—which could lead to a lot more online traffic and even sales or services acquired.
Partner with a social media influencer
You want to be sure to work with an influencer with plenty of clout. If you have a local influencer that is well-known in the demographic you are trying to reach, it could be highly beneficial to partner with them in posts that could get you uniquely positioned in the market. Just make sure to look into the influencer, as they could essentially be a face of your brand and you want them to be a motivating individual for your audience. You want them to be the right one.
Create a fun online presence
We all live online in this day and age and the best way to benefit from this for your brand is to build a strong online presence. You don’t want to inundate your audience with brand propaganda. Instead, your online presence could even have nothing to do with your brand. From sharing sweet videos about acts of kindness or fun animal videos that put a smile on your audience’s faces, online posts can help draw attention to your company. Go viral!
Make sure to network
Like we mentioned above, you can share free stuff to get people interested in what you offer. This is where getting invited to events around the city can be helpful for your company. Whether it’s a gym asking you to attend their membership event where you can offer free goods or a festival where you set up a bar with your logo on free koozies, networking at events can go far in getting people interested in your brand. Also make sure to join networking events to make connections in the industry, which can go far in improving your brand’s chances of success.
Building a solid, positive brand presence in your city takes time and the right strategies, but it’s key to your success. Whether you provide a fitness product that you could offer at a local gym event or you create fun items to give away for free, increasing brand awareness doesn’t always have to be the obvious marketing methods that most companies use in this day and age. Get innovative!